Have You Heard? Click Funnel Is Your Best Bet To Grow

One of the most important things you can do to maximally monetize your list is to create a sales funnel.

So what is a sales funnel? Imagine a regular funnel, like the one you might use at home to help you pour something. At the one end, the funnel is really wide, and at the other end the funnel is really narrow. Now imagine that your email campaign, or subscriber base is the big end of the funnel – everyone on your list enters the funnel at the big end. For example, they all entered when you ‘sold’ them a ‘free’ ebook – they really bought it from you by paying you with their name and email address. At the small end of the funnel is the few people who go all the way through your sales funnel and buy your most expensive product – clickfunnels stripe coupon for example, a $5000 training course. And in between the big end of the funnel and the narrow end of the funnel are people who are sequentially buying increasingly more expensive (and more advanced, more valuable) products in your line of products.

In theory, your opt in list acquisition cost (the cost of acquiring your new subscribers, for example advertising costs, the cost of your time in writing and submitting articles, etc.) should be recouped very soon in the campaign by the subscribers who purchase your entry level product (the next product after the free item). This, by the way, can often be accomplished by the redirect sales page the new subscriber sees after opting in to your list).

So the sales funnel is where you make your money. You make money each time someone on your list buys something from you over and above your entry level – big end of the funnel – product. The more effectively you build your sales funnel and add products to your sales funnel, the more money, the more profit you make.

In some way, you can almost think of the idea that the purpose of your free item and your entry level product are simply to get subscribers and buyers into your sales funnel, so that they can purchase the other items in your sales funnel.

If you can think about it this way, that the sole purpose of building your subscriber list is for the purpose of filling up your sales funnel and selling the items in your sales funnel.

I think that many people think that the purpose of their email list is so that they can sell their first product, but that product should really only break even. The purpose of the free item and the entry level product is simply to get subscribers into your sales funnel so you can sell them items from your sales funnel.

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Commercial Office Space – Office Design Ideas

Commercial Office Space – Office Design Ideas (And why you should always use a specialist Project Manager)

What constitutes Commercial Office Space?

Normally any kind of premises from which you could run a business and where a part is set aside for administration purposes. From small shops, warehouses, supermarkets, factories and office blocks, to leisure facilities such as pubs, restaurants, gyms, etc.

Whereas moving to a new business premises, coming up with innovative and creative office design ideas and fitting out the commercial office space to your company’s exact requirements – or even refurbishing existing to make better use of the space – may not be quite as complex as building an Olympic stadium, each task does nevertheless require a similar level of specialised project management expertise to manage it correctly.

So What Makes a Good `Project Manager’ Anyway?

Many in-house `Project Managers’ tasked with any one of the above mentioned responsibilities – often by ill-informed bosses on the grounds that: “he/she has nothing better to do at the moment and we’re paying their salary anyway” – will often attempt to `re-invent the wheel’ in trying to become an expert in all areas of commercial office space refurbishment, office fit out and business relocation in the very short time available – taking a real chance of `blowing the budget’ or employing `cowboys’.

For many inexperienced managers – who may never have lived through the experience before it’s a bit like trying to cross a minefield blindfolded – you just don’t know where the hazards are until you step on them!

Do We Have The Right Resources To Hand?

To find out whether you have the right resources office refurbishment company in place to project manage your next commercial office space refurbishment or fit-out try answering the following questions:

♦ Have I carried out a similar project recently of the same size and type?

♦ Do I know how to create an accurate outline budget?

♦ Do I know all the critical deadlines and how to meet them?

♦ Can I plan, budget, coordinate and implement the required works on time?

♦ Do I know all the mistakes to avoid?

♦ How will I know what the `right’ prices are when all the quotes from the

suppliers/contractors look the same?

♦ How can I avoid employing `cowboys’?

♦ Will I be able to unravel the `industry jargon’ used by my suppliers and contractors to

ensure I’m getting what I’m paying for?

♦ Will I be able to find the time to manage all this alongside my regular `Day Job’?

If the answer to just ONE of the above questions is NO then you need an outsourced expert.

Experience is the Key

Selection of competent suppliers to correctly implement your company’s particular office design ideas always seems easier than it really is. Most novice commercial office space project managers will resort to the “price and three references” method of selection. This means that potential suppliers and contractors are invited to submit their best price for goods and services.

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